Explainer videos are short, engaging, information packed videos that are designed to explain your product or service in full detail. If you’ve used the internet in the past five years, chances are that you’ve seen an explainer video at some point. Yes, explainer videos do look amazing, but can an explainer video really make an impact on your company’s sales and revenue?
To put it simply, YES!
Here are 7 ways an explainer video can help you grow your company’s sales and revenue!
1. Increase Your Website’s Conversion Rates
Imagine your website how it is right now.
Now imagine your website if it had an explainer video.
Which of these two websites do you think would have a higher conversion rate?
Well, according to a study done by Eye View Digital, adding an explainer video to your landing page can improve conversion rates up to 80%! That’s nearly double the conversions for the same amount of people who visit your website!
2. Grab Attention and Keep Attention
Have you ever visited a company’s website, skimmed through the countless paragraphs and exited out, never to return again?
If you have, you probably left because you didn’t understand the value of what they had to offer.
Now ask yourself this question honestly: when potential customers land on your website, do they completely understand the value of what you have to offer?
When shopping online, people often skim through and scroll over key information and major selling points on your website which could be the difference between making a sale or just another potential customer who exited out because they couldn’t see the big picture of what you have to offer.
Unlike long and confusing paragraphs, videos attract attention and clicks like a magnet. People love to watch videos because they’re interesting, entertaining, educational and they take a lot less mental effort to process than reading. In fact, the brain processes visual information 60,000 times faster than black and white text, which means if consumers had the choice to watch a video or read a paragraph, the majority of them would rather watch the video!
3. Rank Higher in Google Searches
Not only do explainer videos increase conversion rates on your website and help you sell more effectively, but they also help your website rank higher in Google searches.
Forrester Research stated that the chance of a first page listing on Google increases by 53 times if your website has a video.
Another reason why videos are also awesome for search engine optimisation is because part of Google’s algorithm considers how long people stay on your website, so having a 30 to 90 second video on your website can increase page view time on your website, which can have a positive impact on your ranking in Google searches.
4. Stand Out From Your Competitors
If one of your prospects were to do a Google search and pull up your website plus 10 of your competitor’s websites, would your website stand out above everyone else?
In today’s world, there are hundreds or even thousands of businesses just like yours who are all competing and advertising to the exact same target audience that you’re advertising to. With all of the competition, it’s easy to get lost in all the background noise.
An explainer video is a great way to show prospects your unique angle on your product or service. Having an explainer video on your website that matches the personality of your brand is a great way to stand out and show prospective customers that you are different!
5. Demonstrate Deep Understanding of Your Target Audience
Explainer videos are extremely valuable sales tools because they allow you to visually demonstrate a deep understanding of the problems that your target audience is facing.
When your target audience can see that you actually understand their problems, it creates an emotional connection and a solid foundation of trust between your potential customers and your brand.
In addition to demonstrating a deep understanding of your target audience, explainer videos also help you show your target audience exactly how their lives could look if they were using your product or service.
6. Explain Your Product Clearly
Imagine you go to a car dealership, but there are no cars in the showroom. There are only pieces of paper with a few paragraphs and a few pictures of the car, and all of the salesmen at the dealership expect you to buy a car based on this small amount of information.
Chances are you wouldn’t buy a car without actually seeing the car in front of you.
The same thing applies when selling something online. Wouldn’t you rather give your potential customers a full 360 degree, inside and outside, 100% complete overview of your product or service?
Explainer videos allow you to paint a vivid picture of the features and benefits of your product, as opposed to just vague mental pictures from a few lines of text.
7. Showcase the Personality of Your Brand
At times, businesses can seem heartless and robotic.
Sometimes it seems like it’s all about the money, which can be completely repulsive to some consumers.
People love to associate themselves with people and brands that they understand and resonate with.
Explainer videos help your brand shine through with a combination of a genuine and carefully made script, a friendly voice over, and characters and scenes that match the look and personality of your brand!