If you’re reading this there’s a good chance that you have a website.
If you have a website, there’s a good chance that you’re spending money to advertise your website.
But really, it doesn’t matter how many people see your website if your website is not designed to sell!
In this short blog post, you will discover 3 high converting website secrets that can be the difference between a visitor clicking on your “Buy Now” button or the little ‘x’ in the corner!
1. Your website needs to speak directly to your customer
There is an absolute epidemic of websites out there that are completely flooded with long, dry, and even selfish paragraphs that only talk about how great their company is.
“We did this, we won this award, we did that.” Nobody wants to hear you brag.
Your “About Us” page is a perfect place to tell your story and list your achievements, but the rest of your website needs to be crafted to serve your customer!
Make sure that you don’t come off as overly salesy. Internet users tend to have a highly evolved B.S. sensor hardwired into their brain. If your customer senses that you’re trying to sell them something, they’ll catch on and exit out of your website in the blink of an eye.
Write in a conversational style of language, like you’re in a coffee shop with your customer.
Usually, there is only one person visiting your website at a time. Write as if you were writing to one person, as opposed to a general audience.
Show your customer that you care about them. Be sincere, genuine, and show them that you understand their problem and that you know how they feel!
2. Simplify & Get Rid Of Distractions
Simplify Your Website.
Keep options simple, make it easy to read, and keep your page count low!
Give your customers what they need. Nothing more, nothing less.
If you give your customer 40 irrelevant options to choose from, it’s easy for them to become confused or lost. Ultimately, your website is a system that leads to a sale. Don’t add unnecessary pages and information that does not give any value to your customer.
Step into your customer’s shoes.
What specifically do they need to know about your product before they buy it? What type of information would help them make a decision? What can you offer them? How can you educate them? How can you help them?
The quality of your customer’s user experience is absolutely key. After you simplify your site and remove all of the distractions, you’ll definitely see some dramatic improvements in your conversion rate in a very short period of time!
Keep it simple!
3. A Powerful Explainer Video
90% of consumers say that a video is helpful in the decision making process.
One of the many reasons why explainer videos are so effective, is that the brain processes video 60,000 times faster than reading plain black and white text. This translates to less mental strain on your customer. Less mental strain means an improved customer experience!
Do you want to know an extremely powerful marketing secret?
People are a lot more motivated by emotion than logic.
Explainer videos do help you explain your idea in a simple and clear way, but they also allow you to form a powerful emotional connection with your customer.
When accompanied by a powerful script and a friendly voice, an explainer video can be an extremely effective tool that can convert a cold prospect to your #1 fan in a heartbeat!
(Interested in getting an Explainer Video for your website? Click Here!)
Overall, without question, the most effective way to improve your conversions is to establish a solid relationship with your customer. Your customers are the life blood of your business. Show them that you care! The more your prospects feel understood, served, and taken care of, the more likely they are to choose you over your competition.
Now get out there and spread the love!